Content Creation Shortcut to More Views: Content-Market Fit
Who decides if your content is worth posting? This content creation shortcut will help.
This content creation shortcut often goes under the radar. But it can be very helpful in deciding which content has higher potential for views. I'll explain why it matters and how to use this smart approach to find your content-market fit.
Why is this content creation shortcut so important?
Let's address the elephant in the room. Why am I event talking about content-market fit?
You might not be familiar with the term, so let's sort that out first. It's similar to what we call product-market fit in the business world. Adjusting it to content creation, content-market fit is your content's ability to meet the needs of your target market and satisfy a strong demand.
Do you see the point? Instead of creating content in a excess, you need to do your research and focus on the demand that clears the market. That's the most efficient way for you. Lo and behold, there are specific building blocks to reach content-market fit.
Content creation shortcut says you should “murder your darlings”
Coming in hot! What it actually means is to stop obsessing about and focusing on yourself. If praising your brand or product hasn't brought the success you deserve, just ask who are you creating content for? How are you helping solve your audience's problem? So, there still is a bit of you in the equation, just not too much.
The harsh truth is that you are nothing without your audience. So, putting out content that rewards them should be your priority.
Also, don't forget the platform you're on - Google, Instagram, LinkedIn, YouTube, etc. The algorithm of that platform has a massive impact on whether your content will fly or die. Acquiring the best techniques to hack it will take you a long way. You can read more about this from a post about content creation tips to improve brand visibility.
So, here’s the magic combination. If you aim for the star, you’ve nailed it!
There are a few proven steps that help you achieve content-market fit.
#1 content creation shortcut: test your ideas
Once you have your idea bank (PS! you're welcome to use my idea bank template for that), parse out the best you should push to production. How does that work? Test your ideas against a checklist to make sure which ones have a better shot of making it.
You can use this idea testing checklist. Try it out and let me know how you get on!
#2 content creation shortcut:
evaluate your ideas
Once you’re done with testing, define what is required to put your idea into production. If you’re after consistency, you should even out more complex ideas with the ones that are realistic to make. Often, done is better than perfect.
You can even create a rule for yourself on when the idea is good enough to draw the line. Hardly ever will you reach 100% satisfaction. So, 80-85% could be your target, because the gains from then on will be quite marginal and hold back your content creation efficiency.
Feel free to use this idea evaluation template to make it easier. Try it and let me know how you'll do!
Once your idea goes through this step, the process is complete and you’re ready to start working on it. It's not rocket science if you know how to approach the content-market fit.
Want to take your content creation even further?
If you found this content useful, you should check out my full guide on how to reinvent content creation process.
What if I told you these minor changes in content creation can explode your brand?
If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!
Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.