What's the benefit of content marketing and storytelling?
It's crucial to provide your potential and existing customers with relevant and useful content exactly when and where they look for it. This is your opportunity to tell a compelling story - be relatable and explain how you help solve their problem. Content marketing enables you to create value. Spark customers' interest and build relationships, instead of handing out aggressive sales offers.
Spot-on content drives your leads down the marketing funnel.
Your leads' interests vary, depending on their position in your marketing funnel. That's why you need to think of creating content to educate, convince, call to action, and nurture your customers. Give them the right content at the right time.