Can Content Marketing Increase Sales? (Turn Cost Into Investment)
For sure. If you do it right. Getting customers is 10x easier if they know and trust your brand. The question is, how to make them care?
- Michael Margolis
You can choose to be a commodity or a brand with a story. When products are built in factories, brands are built in our minds.
That's why selling products doesn't work anymore. People buy stories.
Content marketing is key in creating brand affinity and giving customers a story to tell. It's the secret to building trust and rapport. This makes getting customer buy-in so much easier.
When you chase, they run. When you give value, you attract. So, instead of selling, start serving.
How important is it that customers felt your real value? We can help you with exactly what to say.
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Why Is My Content Marketing Failing? (Do This to Turn It Around)
90% of content marketing is psychology, 10% is tools.
Any marketer knows this. That's why you need to get messaging and value right.
Here are crucial tips on how to remove language barriers between you and your audience.
- Who is my target audience?
- What customer problem do I solve?
- What value and results do I provide?
- Why don't people buy my brand? What do they avoid?
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How do I stand out from competition?
Keep in mind to create content for the entire customer life cycle. You can use different strategies to grab attention, like the AIDA model.
Just promise that you won't forget customers after the deal! This is the part that many brands skip. Don't be that brand. Here's food for thought: how does my content support loyalty and brand advocacy?
You know what? If this sounds all too easy, I dare you to take this 30-day content creation challenge!
Take the 30-Day Content Creation Challenge
Don't Just Take Our Word for It!
Crowdly is the go-to marketing agency for tech companies. We've helped €2+ bn revenue tech brands grow.
- Content strategy, incl. audience persona. positioning, value proposition, framing, messaging.
- Content plan, calendar, and audit.
- Content management, copywriting, and design.
- Performance analysis and data-driven insights for new content.
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