Murder your darlings: the biggest mistake that kills audience interest. Do this instead!
The harsh truth is that no one cares about your product or service more than you do. So, please stop talking about its features. What you should ask instead is this.
- Why should anyone prefer my brand?
- How to make my message matter?
- Am I even talking to the right audience?
We'll let you in on 6 steps how to make your message matter and 1 extra benefit you can enjoy if you do content marketing right.
This meaningful approach to content creation will change your marketing forever.
Everything, everywhere, all at once? That's exactly why it's crucial to provide your audience with relevant content when and where they need it. Here's your game plan.
- Who is my target audience? Create a persona - write down their gender, age, interests, etc. Give them a name. Next time, create content to that person.
- What is my audience's problem? Map their problem and interest.
- How can I solve it? Build your messaging around this to bring real value.
- What new opportunities can I open up to my audience?
- What do I do differently from competitors? That's key to your blue ocean.
- How should I distribute my content? Use the persona to carve out the right time and channels for posting content.
Content marketing and storytelling can help you solve audience problems, set your brand apart from the competition, and create a community of believers. Turn doubters into believers, and haters into fans.What if the magic of content marketing could increase conversions?
Feeling lucky today! Content marketing can drive leads down your marketing funnel. But only if you do it right. That's why creating content for different stages matters: awareness and education, comparison and convincing, driving decisions, and nurturing.
Want to make your message matter? We can make content creation easier for you.
Don't just take our word for it!
Crowdly has helped many international brands tell compelling stories.
Our work is driven by the best storytelling and content creation principles, and SEO guidelines to make sure it all adds up. We've created different types of content.- Website and landing pages
- Blog posts
- Social media posts and campaigns
- Newsletters and e-mail campaigns
- News and press releases
- Product articles, white papers, etc.