And what are the ways to demystify consumer behaviour? I’ll explain how you as a marketer can benefit from understanding the intricacies of how we decide. I’ll also give marvellous examples of why maths doesn’t work in marketing.

In a content-saturated world, this is becoming tougher and tougher. But there are striking examples of brands who have managed to stand out. I will present 3 genius content marketing strategies on how you can do it too!

How can some brands steal the market when their product or service is the same as competitors’? I’ll explain why framing in marketing matters and how it can change your success.

I’ll show two simple steps to create your own framing and leave you with examples of brands who have mastered it.

This smart, yet simple approach can unlock 80% of your talent pool and improve sourcing efficiency. I’ll share this proven method and break down all the steps on how you can use it right away. 

Make it to the deep end and get an extra secret that can knock your sourcing efficiency out of the park!

How much effort do you put into preparing your candidates to maximise the results of job interviews? I’ll share useful tips on how to unlock the best tech talent and give a practical exercise that helps you get there.