And what are the ways to demystify consumer behaviour? I’ll explain how you as a marketer can benefit from understanding the intricacies of how we decide. I’ll also give marvellous examples of why maths doesn’t work in marketing.

In a content-saturated world, this is becoming tougher and tougher. But there are striking examples of brands who have managed to stand out. I will present 3 genius content marketing strategies on how you can do it too!

How can some brands steal the market when their product or service is the same as competitors’? I’ll explain why framing in marketing matters and how it can change your success.

I’ll show two simple steps to create your own framing and leave you with examples of brands who have mastered it.

What if I told you crafting good stories can be easier than you think? That is, if you have the right method. I’ll share 4 content creation steps that turn this into a breeze.