This proven marketing approach will explode brand visibility. How to do it right?
Is your brand as easy to find online as it could be? Are you doing all you can to maximise your visibility? We'll explain the main difference between search engine marketing and search engine optimisation to help you put together a killer digital strategy. Finally, we'll leave you with 5 payoffs any technology company can enjoy by doing it right.
You will waste your budget if you don't get this right.
So, what's the difference between SEM and SEO? Search engine strategies fall into these categories:
- search engine marketing (SEM) - promotion of your website by increasing visibility in search engine results through paid traffic;
- search engine optimisation (SEO) - improving the quality and quantity of your website visitors through unpaid traffic.
But where should I begin? In fact, there's a proven formula. SEM and SEO both start with choosing the right strategic keywords. After that, make sure your content matches these keywords and the user's search intent. Matches what? So, if you want to target audience in the information gathering phase, don't oversell your content. Instead, explain and provide objective reasoning. Remember, your website must also deliver a great user experience. That is, easy navigation and user value as the first principle. Not to mention using the on-page SEO hacks.
5 reasons why SEM and SEO work.
- Reach - Google gets 8.5 billion search queries a day and owns 92% of the search engine market. If audience can't find you on Google, you don't exist.
Targeting - there's no better option to target your content. You choose where, when, and to whom it is shown.
Lead quality - parse out potential customers with strategic keywords. Your ads are only delivered to warm leads who have already shown interest.
Pay for results - pay only for activity: click, purchase, sign-up, etc. You choose.
Measure - precise statistics, overview of results and return on investment.
Don't miss out on this easy way to blow up your brand visibility. Make the right decision.
Don't just take our word for it!
Crowdly's team has helped renowned tech companies get a better ranking on search engines.
- Website audit to find the areas your site can improve.
- Keyword analysis to define strategic keywords for your business.
- Website content optimisation to align with strategic keywords and search intent, and improve user experience.
- Ads in the Google Ads network to elevate the results of search engine optimisation.