Search engine marketing can explode your brand visibility. How to do it right?

Is your tech brand as easy to find online as it could be? Are you doing all you can to maximise your visibility? Let us explain the main difference between search engine marketing and search engine optimisation to help you put together a killer digital strategy. We'll leave you with 5 payoffs any technology company can enjoy by doing it right. 

You're wasting time and money if you don't get this right. 

What's the difference between SEM and SEO? Search engine strategies fall into two categories:

• search engine marketing (SEM) - promotion of your website by increasing visibility in search engine results through paid traffic;
• search engine optimisation (SEO) - improving the quality and quantity of your website visitors through unpaid traffic.

Where should I begin? In fact, there's a proven formula. SEM and SEO both start with choosing the right strategic keywords that matter to your audience. 

Then, make sure your content matches the keywords and the user's search intent. That is, if you want to target audience in the information gathering phase, don't oversell. Instead, explain and provide objective reasoning. 

Remember, your website must also deliver a great user experience - easy navigation and user value as the first principles, not to mention on-page SEO hacks.

5 reasons why SEM and SEO work.

• Reach - Google gets 8.5 billion search queries a day and owns 92% of the search engine market. If audience can't find you on Google, you don't exist.

• Targeting - there's no better option to target your content. You choose where, when, and to whom it is shown.
  

• Lead quality - parse out potential customers with strategic keywords. Your ads are only delivered users who have shown interest.

• Pay for results - pay only for activity: click, purchase, sign-up, etc. You choose.

• Measure - precise statistics, overview of the results and return on investment. 

Don't miss out on this to skyrocket your brand visibility. We can make SEO and SEM easier for you.

Don't just take our word for it! Crowdly has helped renowned tech brands improve visibility on search engines.

We've helped brands increase website traffic by 30% in 3 months.
Our search engine marketing service makes sure you're doing it right. You get the full experience - from mapping your current SEO profile to carrying out SEM campaigns. We handle everything.

• Website audit to find areas your brand can improve.
  
• Keyword analysis to define strategic keywords for your brand.
• Website content optimisation to align with strategic keywords and search intent, and to improve user experience.
• Carrying out and analysing ad campaigns to elevate your brand visibility.