Do-or-Die? This Content Creation Hack Will Tell
Did you know you can predict success before publishing content? This content creation hack will tell.
Press publish and pray for views... Not with this content creation hack. Getting views doesn’t have to be a guessing game if you can predict success before you even publish content. I'll explain how and why.
Why does this content creation hack matter?
Let's get it straight: we're talking about your audience persona. Defining your audience can make or break your success.Your content won't reach the right target group if you haven't done your homework. Even worse, putting out too generic content might repel audience and cost you views that you'll never get back.
Why? Because people won't feel the connection nor get the value they're looking for. And they won't come back to that same place, twice. If something should work for everything, it usually works for nothing.
There is no silver bullet that fits all. But this content creation hack is your way out!
That's why you need to narrow down your audience and understand whom you want to target with your message.
Audience is also one of the key components to achieve content-market fit. You can read more about how this content creation shortcut will take you to more views and visibility. If you achieve that, you're in the Goldilocks zone, creating content in the most efficient way.Create a persona to satisfy audience interest
You can have multiple personas, but you need at least one. Ask yourself this about your audience.
- Are they male or female?
- How old are they? Your language and messaging is completely different when your audience is 20 or 60 years old. Younger audiences prefer a fast pace, quick delivery, shorter formats, whereas older audiences tend to take more time to delve into your content.
- Where are they based? What is your target market geographically?
- What does their daily schedule look like? Are they an office-worker or self-employed? When will they read or watch your content? That tells a lot about the publishing time.
- What problem are they looking to solve? How can you help them?
- What are their interests? That’s a brilliant clue to what other information to cover in your content to hook the audience. Whatever they can relate to makes it easier to get the contact.
The content creation hack in practice
Previous questions will help you understand what and whose problem you are solving. They're helpful in defining your content style, tone of voice, channels, formats, publishing schedule, etc.Let’s go through an example together. Let's say you’re providing accounting software for solopreneurs. Your persona could be:
Lucy, age: 60. An experienced accountant, 9-5 home office worker. Loves history and gardening. Based out of London, UK.
Mark, age: 21. A young digital nomad who wants to build his own brand. Working hours: chaos. Located in Bali, Indonesia.
Did you see that? These people have completely different background and expectations.
What will help you along the way is taking clues from your outlier content with the most views. That’s a good indication in narrowing down your audience interest. You can even use some great free content creation tools for research.
If you’re making content for people like you, that can also be a great starting point. Do some self-analysis and create a persona based on that.
You can use my persona template to hit it off. Check it out and let me know how get on!
Want to take your content creation even further?
What if I told you these minor changes in content creation can explode your brand?
If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!
Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.