Best Free Content Creation Tools to Hook Audience
Did you know that the best content creation tools are actually available for free?!
I'll tell you how to use them to hook your audience. It'll help you beat the algorithm and get the views you want. You can easily apply it to any content, written or video.
These content creation tools help you research audience interest
Before you start... Wouldn’t you like to know if there's any audience interest in the content you’re about to make? With the help of these free content creation tools, you can turn it around and build content around your audience.
It starts with reverse engineering your content. Kick this off with researching audience interest. Define 3-5 key topics that make your idea interesting and that your content will cover.
There are many free content creation tools to help you in the process. Find out hot topics in your niche with Google, YouTube, Quora, Reddit, etc. research. Map out what type of content has the potential to hit the marks.
Let’s say your niche is marketing software. Here's how to use these content creation tools for research.
#1 free content creation tool: Google
1. Keyword analysisUse Keyword Planner to analyse which keywords perform the best for your brand and content. You can even sneak out what keywords your competitors use. Prefer long-tail keywords aka keyphrases as these nail user interest more precisely.
Stick to keywords that have a higher search volume and lower competition to maximise profitability.
2. Use autocomplete
Start typing in the search bar and see what Google suggests. Use the phrases that pop up at the top of search results in your content. In our case, it would be "marketing software for small business".
3. Try related searches
Pay attention to related searches. Google always shows you suggestions or related searches tab which is a good way to get more input for your content.
What can you take away from this regarding our case? For example, "best marketing software", "marketing software companies", or "people also searched for" could kick off an idea to create comparative content about marketing software out there.
#2 free content creation tool: YouTube
1. Use autocomplete
Do the same as described in the previous paragraph on Google research.
2. Find outliers
Base on your niche search, find outliers aka videos that have performed 5-10x above the average views on a specific channel. Look at the titles and thumbnails of the outliers. Use these as inspiration and choose what suits your brand the best.
3. Create a vision board
By repeating the previous step, you'll be picking up some good content on the way. Based on that collateral, create a vision board of the content you like. This will be your visual library and handy input when crafting your next piece of content.
#3 free content creation tool: Quora
Quora is also a great place to research audience interest. Do this.
- Type in your niche to the search bar.
- Sort by Questions.
- Sort by All Time.
- Find questions with most activity.
- Make content about that.
There are also sites like answerthepublic.com or explodingtopics.com behind a paywall that can help you in researching audience interest.
Want to take your content creation even further?
If you found this content useful, you should check out this post about lessons on content creation we can learn from top YouTubers.