Silent Content Creation Hack to Get the Click
How can you get the click? What's the content creation hack behind it?
The shocking truth is that too many creators fail in this. But not you! Because I'll share a silent content creation hack that can get you the click. And show how you can use it!
The silent content creation hack that makes or breaks your success
What if I told you that saying it right can bring you the views you deserve? It's all about earning the click from your audience. Just think about it - what does the audience see before engaging with your content? Based on what do they have to make up their mind?
Exactly, it's the silent content creation hack. It's your title. Here are 4 tips to use this content creation hack.
#1 tip to use this content creation hack: keep it short
Use <50 characters to convey your message. This avoids your title being visually cut off and keeps it clear. No need to waste time on reading the title.
#2 tip to use this content creation hack: emotions
Hook with emotions. Build up your title based on these 3 powerful emotions that drive attention: fear, desire, or curiosity. Believe it or not, but these are the strongest emotions you can use to spark audience interest. Try to hit 1, even better, 2.- Fear - what am I missing out on, what will I lose without this?
- Desire - what success or benefits can I enjoy by doing this?
- Curiosity - did you know experts use these hacks to do this, and so can you?
#3 tip to use this content creation hack: powerful words
Use power words. Something has to get the click. It’s okay to exaggerate, you don’t want to be mediocre here. Words like shocking, stunning, devastating, unbelievable, the best/worst, etc., will set your title apart.#4 tip to use this content creation hack: target
Narrow your title down to a niche, customer segment, advancement level, etc. Keep it accurate, because too generic titles don't speak to anyone. On the other hand, titles that aim for a specific group or level can bring much more value and earn you the click.
Example of this content creation hack
So, how should I craft my titles? Let's use CRM software category as an example.
Comparison of different CRM software providers - WEAK
Experts' choice: best CRM software for SMEs - STRONG
Do you see what I did there? Used the tips above.
- Kept it <50 characters.
- Used emotions - "experts' choice" refers that I can trust this, it's approved by industry experts.
- Used power words - "best".
- Targeted - small and medium-sized business owners.
How this content creation hack fits into your creative process
Just remember, your intro and the rest of the content have to deliver on the title. Don't be clickbaity, it can backfire and cost you the trust of your audience.What will help you craft your titles is some basic audience research. Find out the best performing titles in your niche and on your topic. Here are some great free content creation tools that help you with researching audience interest.
I suggest that you create a title bank, just like we talked about building your idea bank in the post about brainstorming steps to improve content creation. You can use my title checklist and template to hit it off. Try it out and let me know how you get on!
Want to take your content creation even further?
If you found this content useful, you should check out this post about how you using this content creation component can finally earn you audience attention.What if I told you these minor changes in content creation can explode your brand?
If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!
Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.