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4 Brainstorming Steps to Improve Content Creation

What if I told you the best creators spend most of their time doing this to improve content creation?

The best creators use highly crafted processes for this. Today, I will share 4 brainstorming steps to improve content creation process and get the views you deserve.

What makes a great piece of content? How long it is? How many photos you use? SEO? Nope! It’s much simpler than you would’ve thought.

It all starts with an idea. That's why brainstorming is the key. It allows you to parse out the best ideas that align with your target audience and brand.


#1 brainstorming step to improve content creation: scheduling

Hot take: how much time do you spend on brainstorming? How many hours a week? Coming up with ideas should be a regular occurrence in your calendar to improve content creation process. That’s why you need to schedule your brainstorming sessions, just like any other meeting.

#2 brainstorming step to improve content creation: idea bank

We tend to forget even the most important things - birthdays, meetings, or even smartphones. To make sure you don’t miss out on good ideas, keep track of them. 

Create your idea bank using a simple Google document. This way, you'll have a great pool of ideas you can always come back to when you need some inspiration. Feel free to use my idea bank template and let me know how you get on!


#3 brainstorming step to improve content creation: community

The more the merrier! Especially when it comes to brainstorming. Find your brainstorming buddies. For example, other creators, team members, creative friends, or whoever has an open mind to bounce off ideas. Create your brainstorming community.

#4 brainstorming step to improve content creation: formats

There's a great chance your content has a consistent style of packaging, hook, and structure. That’s called a format. Think about what formats you and your audience have liked, and what have performed well in your niche.

To make your job easier, brainstorm in formats. If you want to, feel free to use my brainstorming template. Let me know how you'll do! 

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Let's wrap it up. Here's my comprehensive brainstorming steps template to help improve content creation process. Check it out and tell me if it was helpful!

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Want to take your content creation even further?

If you found this content useful, you should check out this post about content creation tips to improve brand visibility.

What if I told you these minor changes in content creation can explode your brand?

If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!

Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.

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