4 Smart Hacks to Improve Retention Forever
Is your storytelling as efficient as it can be?
I will reveal 4 steps to a banger story. If you make it to the deep end, you’ll get one more extra secret that knocks your view duration out of the park!
Let's get straight to the point. How can you change your retention curve…
FROM THIS… ...TO THIS?
How to hook your audience?
Here are 4 storytelling practices that work.
1. Foreshadowing to keep up tension
Guide your audience through your content by constantly letting them in on what they’re waiting around for next. What’s their payoff at the end? What new knowledge will they gain after reading or watching your content?
2. Re-hook readers and viewers
Grab audience interest with a strong statement or question.
3. Tell a story to break the ice
Build up your statement with something your audience can relate to. Draw a comparison to what you’re talking about through shared knowledge or experience. Make unfamiliar familiar.
4. Payoff always in the end
Never reveal the payoff in the beginning. If you lay your cards on the table straight away, what’s the point for your audience to stay?
As promised, here’s the extra sauce for your hotdog…
Extra: the reeling hack
Ask your audience to read 1 more story or watch 1 more video. This gets the views you deserve. It’s a no-brainer, but still gone under the radar. Give an opportunity to binge your content.
What if I told you these minor changes in how you create content can explode your brand?
If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!
Are you ready to shift gears? We'd be happy to help you out with content strategy and copywriting.