#1 Step How to Get More Views: Content-Market Fit

Let's talk about the elephant in the room. Why is content-market fit so important? 

First, let's sort out what it means. It's similar to what we call a product-market fit in business. Adjusting it to content creation, a content-market fit is when your content meets the needs of your target audience and the platform you're using. 

Do you see the point? Instead of creating content left and right, you should focus on the demand that clears the market. That's the most efficient way.

You've nailed the magic combination if you hit the star!

Lo and behold, there are certain steps to achieve a content-market fit.

Coming in hot: you have to stop obsessing with yourself. Has praising your brand ever brought the success you deserve?

Just ask, whom are you creating content for? How are you helping solve your audience's problem? The harsh truth is that without your audience, there is no you. Publishing content that rewards them should be your priority.

Don't worry. There's still a healthy amount you in the equation. But not too much. What you can do here is focus on your expertise and find your niche. Think of the best ways how you can marry your niche and audience.

Now, the platforms come into play - Google, Instagram, LinkedIn, YouTube, etc. Whichever you are using. The platform's algorithm decides whether your content will sink or swim. That's why you should study it.

I'm not sure if it's for you, but here are tips on how to grow on Instagram. Check it out if you're using Instagram as a marketing channel. 

#2 Step How to Get More Views: Test Ideas

Okay, let's take a step back.

Start with storing your ideas. You can do that in your idea bank.

PS! You're welcome to use my idea bank template.

Once you have a pool of ideas, kick off the testing phase.

But first, let me ask you this. Have you ever felt, in the middle of your content creation process, that you're losing it? You realise that there's not enough substance to make your idea into reality. But you're already halfway there and giving up is not an option... What's new?!

How would you feel like if that wasn't the case? Putting some effort into preplanning and preproduction will save you so much time. Testing your ideas beforehand can minimise all that sunk cost.

How does that work? Just test your ideas against a checklist to make sure which ones have a better shot of making it. 

You can use this idea testing checklist. Try it out and let me know how you get on!

#3 Step How to Get More Views: Evaluate Ideas

Once you’re done testing, define what's required to put your idea into production. If you’re after consistency, you shouldn't overcomplicate it. Even out complicated ideas with easier ones. Remember, done is better than perfect. 

The evaluation phase is all about prepping for production.

1. Making sure every idea has an owner responsible for managing it.
2. Defining necessary steps to produce it, from materials to skills, and everything in-between. 
3. Setting a timeline of how long it will take to turn this idea into reality.

Once your idea goes through this step, the process is complete and you’re ready to start working on it. It's not rocket science!

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