Is SEO Worth It? It Is if You Do It Right. These Best Free SEO Tools Will Help You Out.
Sorry, but if you're not on Google, you don't exist. Would you like to miss out on 92% of search traffic? It's up to you.
It's hard to choose the right one, but I'll give some examples of the best free SEO tools I've been using during 15+ years in content creation.
How to Use These SEO Tools in Content Creation
Wouldn’t you like to know if people are even interested in the content you're about to create? The good news is, you can do it.
With these best free SEO tools, you can flip your content creation process and build content that nails audience interest.
Kick it off with splitting your idea into 3-5 key topics. These are the main arguments why your audience should care.
Now, it's time to tap into these best free SEO tools to discover what's really hot or not.
There's a bunch of SEO tools available, but I'll focus on 3:
- Google;
- YouTube;
- Quora.
You might've expected to hear big names like Moz or SEMRush, but why not make the most of platforms people are on daily anyway!
Let’s say your niche is marketing software. Here's how to use these content creation tools to research audience interest.
1. Best Free SEO Tool: Google
1. Analyse Keywords
Use Google's native Keyword Planner to analyse which keywords perform the best for your brand and niche.You can even sneak out what keywords your competitors use. Prefer long-tail keywords aka keyphrases that are made up of 2-4 words. These nail user interest more precisely.
Stick to keywords that have a higher search volume and lower competition to maximise profitability.
2. Use Autocomplete
Start typing in the search bar and see what Google suggests. Use the phrases that pop up at the top of search results in your content. In our case, it could be "marketing software for small business".
3. Try Related Searches
Pay attention to related searches. Google always shows you suggestions or related searches tab which is a good way to get more input for your content.What can you take away from this regarding our case? For example, "best marketing software", "marketing software companies", or "people also searched for" could kick off an idea to create comparative content about marketing software out there.
2. Best Free SEO Tool: YouTube
1. Use Autocomplete
Do the same as described in the previous paragraph on Google research.
2. Find Outliers
Base on your niche search, find outliers aka videos that have performed 5-10x above the average views on a specific channel. Look at the titles and thumbnails of the outliers. Use these as inspiration and choose what suits your brand the best.
3. Create a Vision Board
By repeating the previous step, you'll be picking up some good content along the way. Based on that collateral, create a vision board of the content you like. This will be your visual library and handy input when crafting your next piece of content.
3. Best Free SEO Tool: Quora
Quora is also a great place to research audience interest. Do this.
- Type in your niche to the search bar.
- Sort by Questions.
- Sort by All Time.
- Find questions with the most engagement.
- Make content about that.
There are many more platforms to help you with finding out what people want to know.
- answerthepublic.com is really good to nail the information gathering phase and informational search intent. You get top search questions in your niche by country.
- explodingtopics.com is another one that focuses on topics that are just blowing up (as the name says).
Want to Take Your Marketing Even Further?
If you found this content useful, you should check out this post best content marketing strategies to earn audience attention.