You’re not writing for a robot. Stuffing your copy with keywords doesn’t get you the results you deserve. That’s why I’ll let you in on 7 tips to craft stories that are optimised for Google and keep your audience excited. In the end, there’s 1 extra payoff you should definitely use in content creation! 

Use long-tail strategic keywords in your content. Even better, use Google search autocomplete before defining these. Sprinkle keyphrases into your title, headings, and copy.

#2 tip for optimised content: skimmability

Keep your sentences short, ~100 characters. Make sure your paragraphs are not more than 3-4 rows. Leave air in between, so viewers have time to digest your content.

#3 tip for optimised content: user experience 

It’s all about structuring: intro, 3-5 key paragraphs, conclusion. Your intro sets the stage for the rest of your story. Make sure you:

• define key topics;
• set expectations and give context how you’ll cover them;
• overdeliver with extra payoffs.

#4 tip for optimised content: hooks and loops

 - hook and rehook the audience to keep them awake and engaged throughout your content. Pose intriguing questions or state shocking facts that you’ll cover later on.  

#5 tip for optimised content: linking

Build connections throughout your content. Refer to what you’ve said earlier in the post or link to previous content. You’ll grab audience attention and keep retention. Also, the algorithm loves when you bind your content together through links.

 Throw in educational snippets that make your audience want to learn more. It can be something along the lines of, “Did you know ...?”

Don't forget to end each one of your posts or videos with a call to action. Shout out what you expect the audience to do next. 

This is your chance to get more eyes! For example, encourage your audience to read more of your content using the reeling hack. Just like I described in our post about content creation hacks to improve retention. If you have an active campaign or are looking for sign-ups, ask the audience to do just that.

Extra tip for content creation: define audience payoff

Remember to bring your audience on a journey with you. How?

Early on, set the goal for your content. What should your audience learn or know after reading this? Keep this payoff in mind all the way till the end. Your story is the journey to this payoff.

If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!

Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.