The Biggest Mistake in Content Creation. Murder Your Darlings

This common mistake is why your content doesn’t gain traction.

Who decides whether your next piece of content is worth posting? What defines a good idea?

I will explain this mistake, so you can avoid it. I’ll also give you a checklist to test and evaluate your ideas before posting.

Hold on a second… Before you start working on your content, think about how many readers and views it could get.

  • 100 - is it worth making?

  • 1000 - looks good.

  • 10,000 - awesome!

So, why even bother with the first one? Why waste your time if you already know, it’s not gonna land and get the views you want?

You need to “murder your darlings”.

Avoid your obsessions and put out content that also rewards your audience and the algorithm of the platform you're on.

Here’s the magic combination. If you aim for the star, you’ve nailed it!

Step 1

Once you have a list of ideas, put them through a filter to parse out the best you should push to production. Test your ideas against a checklist to make sure which ones have a better shot. You can use this idea testing template.

Test your ideas. Repeat.

Step 2

Once you’re done with testing, define what is required to put your idea into production. If you’re after CONSISTENCY, you should even out your complex ideas with the ones that are simpler to make. You can use this idea evaluation template.

Evaluate your ideas. Repeat.

Once your idea goes through this step, the process is complete and you’re ready to start working on it. As simple as that!

What if I told you these minor changes in how you create content can explode your brand?

If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!

Are you ready to shift gears? We’d be happy to help you out with content strategy and copywriting.

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