Best lessons on content creation to make an impact 

These lessons on content creation help you craft exciting stories from start to finish. The main focus is to put yourself in your audience's shoes and treat them as your friend. Try to extract emotions to make a profound impact. Because what we feel, we remember. 

This formula is used by the famous YouTuber, MrBeast, with over 300 million subscribers. Do you need any more proof that it works?!

Let's analyse the video "We Saved an Orphanage" on the Beast Philanthropy channel to see how these lessons on content creation reveal themselves in the story.

#1 lesson on content creation: impact

This is your cold open hook to bring the viewer or reader in. State a fact, pose a question - whatever gets the attention and introduces what’s coming next.

• Ask yourself: why does it matter? Why should the audience read or watch this? 

In the video, the cold open states the main problem that rolls out the rest of the story.

"There are 153 million orphans globally and a huge portion of them don't even have access to electricity, water, or toilets."

#2 lesson on content creation: relate

Create a common ground with your audience. Talk about your idea in a familiar way, through a shared experience, knowledge, or a comparison. This depends heavily on your niche and audience knowledge. Try to figure out what you expect them to know in order to relate to your content.

• Ask yourself: how should the audience resonate?

In the video, the connection is created by describing the daily amenities we take for granted.

"But the clock is ticking and we need to act fast to get these kids the same opportunity and basic necessities that me and you take for granted and save the place that they call home."

#3 lesson on content creation: feel

Introduce emotional themes and feelings: joy, happiness, unfairness, shock, fear, etc. Think about what emotional impact you want to evoke with your content and establish an emotional connection. You can even choose a hero or main character who the audience can root for on this journey.

• Ask yourself: how should the audience feel?

The video paints a picture about South Africa where the action takes place. Despite of it being a beautiful country, it experiences severe problems on economic equality.

"There's huge wealth disparity and there are areas that are extremely poor. In the center of this crime and poverty-stricken township, there's a brave woman named Mama Rosie who's risen above all odds and developed an orphanage. She saved more than 5,330 children. Without her, those children would be dead."

#4 lesson on content creation: transform

What has changed as a result of your content, and what’s next? This is your call to action. Think about what action you expect from your audience.

• Ask yourself: what should the audience do?

The video wraps up with a clear call to action for the audience. 

"We want to continue to support Mama Rosie and these orphans for many years to come. So please click the donate button below the video or click the link in the description to purchase some merch that the kids themselves designed.
We're gonna use all of the money to help support Mama Rosie's Orphanage and hope her legacy lives on for many years to come."

Lessons on content creation that work for every format

You can try out these lessons on content creation, no matter if you make written or video content. It comes down to structuring, and scripting your content to create a story that can impact people.

You're welcome to use my content creation process template to make it easier for you. Try it out and let me know how you get on!

Want to take your content creation even further?

If you found this content useful, you should check out this post about content creation hacks to improve retention.

What if I told you these minor changes in content creation can explode your brand?

If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!

Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.