Writer's Block Holds You Back? 4 Easy Content Creation Steps to Overcome It
Hate writing, but love views? What's new?! Nothing will hold you back with these content creation steps.
What if I told you crafting good stories can be easier than you think? That is, if you have the right method. I’ll share 4 content creation steps that turn this into a breeze.
4 content creation steps to overcome writer's block
When you start your content creation process, put yourself in these different roles.
#1 content creation step: artist
Define topics you want to cover. These are your wide topics or visions. Now, pull out the rabbits aka ideas inside these topics. Next, focus on this 1 idea.
You can treat it as your main character or elephant in the room. It's the thing everyone can see, it's large and obvious. It's a clear statement of the problem which signifies where your story is headed.
#2 content creation step: constructor
Just like when building a house, your content doesn’t pop out of nowhere. Structure your content and define 3-5 key bullet points to deliver your idea.
How to get to these points? Treat them as questions that may arise when you try to describe your main idea. These will be your chapters.
#3 content creation step: writer
Use the bullet points or chapters and connect the dots with your story. Ask yourself what your goal is and how you’ll get there.
The road should never be steady, always up and down. Either move towards or away from your goal. Progress or regress until the final payoff to keep up the tension. The result of this stage is your copy.
#4 content creation step: magician
Now that you’ve completed writing, sprinkle in “aha” moments that make your audience awe or feel smart - whatever emotion you want to spark. You can use stunning stories, educational or unbelievable facts, or crazy visuals here.
Grab my content creation steps template to make storytelling easier for yourself. Try it out and let me know how you get on!
How to unleash your creative process?
Let me wrap up with some encouraging words from the famous music producer, Rick Rubin, "Treat your creation as a diary entry."Rubin says that we never know what other people like, and it's foolish of us to think that we do. His artistic view is that if we like our work, it is enough. We shouldn't second-guess ourselves, because if we know when something is good, that's all that matters. And nothing else.
His advice on overcoming the writer's block is to take a break and zoom out. Go for a walk, a run, take a swim, etc. Change your environment to free your mind. We are mere conduits to channel the universe's creation. If we're stuck, we should stop fighting it and return to our creative process when the time is right.
Want to take your content creation even further?
If you found this content useful, you should check out this post about brainstorming formats for content creation to unlock your creativity.What if I told you these minor changes in content creation can explode your brand?
If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!
Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.