If I Started Content Creation Process All Over Again, Here's What I'd Do
Do you know what it takes to create a banger story?
If I started content creation process all over again, I'd use this amazing formula. I’ll share 4 storytelling lessons to get there. This formula is used by the famous YouTuber, MrBeast, with over 300 million subscribers. Do you need any more proof?!
Rethink content creation process to get the views you deserve
Build up your content creation process based on the following stages.
Stage #1 of content creation process: impact
This is your cold open hook to bring the viewer or reader in. State a fact, pose a question - whatever gets the attention and introduces what’s coming next.
- Why should the audience read or watch this, why does it matter?
Stage #2 of content creation process: relate
Create a common ground with your audience. Talk about your idea in a familiar way, through a shared experience, knowledge, or a comparison.
- How should the audience resonate?
Stage #3 of content creation process: feel
Introduce emotional themes and feelings: joy, happiness, unfairness, shock, fear, etc. Think about what emotional impact you want to evoke with your content and establish an emotional connection.
- How should the audience feel?
Stage #4 of content creation process: transform
What has changed as a result of your content, and what’s next? This is your call to action. Think about what activity you expect from your audience.
- What should the audience do?
Content creation process that works for every format
You can try out this formula, no matter if you make written or video content. It comes down to planning, structuring, and scripting your content.
You're welcome to use my content creation process template to make it easier for you. Try it out and let me know how you get on!
Want to take your content creation even further?
If you found this content useful, you should check out this post about content creation hacks to improve retention.
What if I told you these minor changes in content creation can explode your brand?
If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!
Are you ready to shift gears? I’d be happy to help you out with content strategy and copywriting.