4 Storytelling Lessons from YouTube

Do you know what it takes to create a banger story? 

I’ll share 4 steps to get there. In fact, this storytelling formula is used by the famous YouTuber, MrBeast, with over 250 million subscribers. Which is clear proof that it works.

Do this to get the views you deserve.

1. Impact

This is your cold open hook to bring the viewer or reader in. State a fact, pose a question - whatever gets the attention and introduces what’s coming next.

Why should audience read or watch this, why does it matter?

2. Relate

Create a common ground with your audience. Talk about your idea in a familiar way, through a shared experience, knowledge, or a comparison.

How should audience resonate?

3. Emotional connection

Introduce emotional themes and feelings: joy, happiness, unfairness, shock, fear, etc. Think about what emotional impact you want to evoke with your content.

How should audience feel?

4. Transformation

What has changed as a result of your content, and what’s next? This is your call to action. Think about what activity you expect from your audience.

What should audience do?

Works for every format.

You can try out this formula, no matter if you make written or video content. It comes down to planning, structuring, and scripting your content.

What if I told you these minor changes in how you create content can explode your brand?

If you want to grow your brand with some simple hacks anyone can do, let me know. Get a head start, because many tech companies are missing out on this!

Are you ready to shift gears? We’d be happy to help you out with content strategy and copywriting.

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