How is e-mail marketing effective in business?
E-mail marketing is a great way to educate and activate leads, and nurture customers by adding value even when they are not making a purchase. Because it's personal, e-mail marketing can outperform other marketing channels.
What are the benefits of e-mail marketing?
- Provide more value and communicate with your audience through personalised content.
- Produce cost-effective campaigns with targeted e-mails.
Increase leads to improve sales.
- Time your content to reach the right audience at the right time.
- Increase brand awareness by keeping yourself top of mind.
Get direct contact by owning your lists. No mediation, no dilution of messages.
- Define a clear customer journey - you decide how to guide your audience and generate traffic.
- Measure success through clear performance metrics.
Crowdly helps you execute e-mail marketing campaigns.
- Define goals for e-mail campaigns.
- Create content, design, and distribute e-mails.
- Analyse the results of e-mail campaigns.