Top Questions B2B SaaS and Fintech Teams Ask Us About Content Marketing

Before working with us, Founders, CMOs, and Heads of Content at these award-winning companies often ask the same questions.

If you're wondering too, you’re not alone!

How to turn B2B SaaS and fintech product features into content that converts?

Most B2B SaaS and fintech content fails because it lists features. It doesn't pay attention to customer wins. We translate your awesome product into stories and outcomes your buyer cares about. 

We use formats that work for B2B buyers: newsletters, client case studies, frameworks, how-to guides, LinkedIn posts that build authority and trust.

We make sure that your content covers the full customer life cycle. And is based on what's relevant to your ideal customer, taking them from where they are to where they want to be.

People are not buying tech specs. They're buying brands and stories. Give them something to talk about.

What makes B2B content marketing different from other industries?

You’re not targeting one person. You’re influencing several roles with different priorities: buyers, decision makers, influencers, users, etc.. 

B2B SaaS and fintech content needs to balance technical terms with clarity. It has to build trust over a long timeframe, from months to years. And keep up with your product's value proposition to the buyer at their specific stage.

How to write technical B2B SaaS content without sounding like a robot?

Focus on clear messages, emotional storytelling, and avoid flooding audience with jargon. Don't forget that decision makers aren't usually technical. Our job goes beyond the tech spec: create clear content, stories that resonate, and help you sell the result, not the process.

If you need technical product sheets, we're not for you. We're here to help you tell stories that sound human.

Can AI agents for content writing replace a content strategist?

First, tell us: how many times have you heard AI say "That's a great idea!" to your most random thoughts? Exactly. 

AI agents for content writing are useful for analytics, research, ideation, and brainstorming. Don't get us wrong. We use AI as a helpful tool, but never without validation or to copy-paste anything. Because you deserve better than "no fluff". 

The missing piece is the expert aka content strategist who decides what to do with AI's suggestions. It's like quality control. Because one thing AI doesn't have is a POV. But your content cannot exist without it.

Should I use content templates?

No. Here's what we know: AI is a prediction engine. It runs on prompts.

The last thing your content should be? Predictable. It should run on you, not on prompts or templates. 

Think of it this way: what's the easiest way to stand out? Do the opposite to what most people are doing. So when everyone else is hyped about AI content, be real and authentic. 

Let your personality and quirky voice shine through in your content. That's what people love to see. That's what analytics proves. And that's what we're here to help you uncover.

Should I hire a content agency like yours or work with a freelance writer?

A good freelancer can write well. But you're usually in charge of project management, task alignment, etc. If you need strategy, content writing, and someone who understands your product inside out, that's what we do. From strategy to distribution, we've got your back.