We Turn Content Into Clients for B2B SaaS and Fintech

Tired of losing leads while competitors get all the credit?

If you want to stop missing out on the business you deserve, let’s turn your content into stories that sell.

Working with €2B+ portfolio tech clients, we’ve figured out where most companies go wrong with content. And how to fix it.

Here are top 3 problems we hear from clients all the time:

1. "We have no idea what to write about."
2. "We're posting, but no leads are coming in."
3. "Our content sounds like every other competitor.”

Sounds familiar? You're not alone.

Most tech content treats people like robots and posts like tech specs. That's why it fails.

We’ve solved these problems for €2B+ tech clients. With the right content strategy, LinkedIn strategy, and copywriting, we turn your:

• “No ideas” into stories that connect with your audience.
• Ignored content into relevant messages that attract leads.
• Boring posts into stories that sell and sound authentic to you.

That's why we’re considered one of the best content marketing agencies for B2B SaaS and fintech by the brands we serve.

Can You Help Us With Better Content?

We're a perfect match if you are:

• a B2B SaaS or fintech team with an awesome product and a small (or no) content team;

• a CMO or Head of Content tired of endless rewrites, AI & buzzword bingo, and content that sounds like every other competitor;

• a Founder building from zero who needs both strategy and writing.

How We Help You Win Customers (Why Our Content Marketing Works)

We help B2B SaaS and fintech brands who need content that’s relatable and speaks to the right people. That's why we focus on:

• audience – content doesn't drive results unless it moves your ideal customer.
• messaging – what's relevant to your audience, why they should care.
• positioning – translating features → benefits that stand out from the competition.

Want to Beat Your Content Challenges?

TAKE QUIZ

How We've Helped B2B SaaS and Fintech Brands Like Yours

Here’s what you’ve been missing out on.

Explore How Our Content Marketing Services Can Help You

We help B2B SaaS and fintech brands create content that lives up to your awesome brand and product. And moves the right audience.

EXPLORE WHAT SUITS YOU

Top Questions B2B SaaS and Fintech Teams Ask Us About Content Marketing

Before working with us, Founders, CMOs, and Heads of Content often ask the same things. If you're wondering too, you’re not alone!

How to turn B2B SaaS and fintech product features into content that converts?

Most B2B SaaS and fintech content just lists features. It doesn't pay attention to customer wins. We translate them into stories and outcomes your buyer cares about. We use formats that work for B2B buyers: newsletters, client case studies, tutorials, how-to guides, strategic LinkedIn posts. 

We help you build authority and trust by adding your personal stories. We make sure that your content covers the full customer life cycle. And is based on what's relevant to your ideal customer, not your awesome tech spec.

What makes B2B content marketing different from other industries?

You’re not targeting one person. You’re influencing several roles with different priorities. B2B SaaS and fintech content needs to balance technical terms with clarity. It has to build trust over a longer cycle, from months to years. And keep up with your product's value proposition to the buyer at their specific stage.

How to write technical B2B SaaS content without sounding like a robot?

Focus on clear messages, emotional storytelling, and avoid flooding readers with jargon. Don't forget that all decision makers aren't technical. Our job goes beyond the tech spec: people look for clarity, stories that resonate, and solutions that work for them. If you need technical product sheets, we're not for you. We're here to help you tell stories that sound human.

Can AI agents for content writing replace a real content team?

How many times have you heard GPT answers "That's a great idea!" to your most random thoughts? Exactly. AI agents for content writing are useful for analytics, research, ideation, and brainstorming. The missing piece is a content strategist who validates AI's suggestions - it's like quality control. 

B2B SaaS and fintech products are complex and your audience isn't stupid. A content marketing team who understands technical products, customer profile, and buyer intent will beat AI agents alone. We use AI as a helpful tool, but never without validation. Because you deserve better content than "no AI fluff".

Should I hire a content agency like yours or work with a freelance writer?

A good freelancer can write well. But you're usually in charge of project management, task alignment, etc. If you need strategy, content writing, and someone who understands your product inside out, that's what we do. From strategy to distribution, we've got your back.