Top Questions B2B SaaS and Fintech Teams Ask Us About Content Marketing and Tech Recruitment

Before working with us, Founders, CMOs, and Heads of HR at these award-winning companies often ask the same questions.

If you're wondering too, you’re not alone!

Why should I hire an agency if I have content or recruitment in-house?

Fair enough. We’re not here to replace your team. We step in where it’s stuck and bring niche expertise in content marketing, tech recruitment and sourcing. That could be content strategy, copywriting that drives leads, or sourcing engineers for very specific roles. 

Think of us as a helping hand, not a hostile takeover. And if you're happy with how things are going, keep it up! You don't need us.

How do I know if you understand our SaaS or fintech product?

Our team has built leading tech brands, like the top e-identity solution in the Baltics, Smart-ID. We've worked with embedded finance startups and renowned B2B SaaS companies. We're no strangers to APIs and MCPs. We know that the toughest challenge in B2B is long sales cycles.

If your prospects check their phones instead of listening to you on demo calls; if people leave after the first sprint - our mission is to fix that. We know how to turn complex tech jargon into content your ideal customer appreciates, and talk to your future teammates in the language they understand.

We don't know your product yet, but we're excited to find out!

How do I know if my content or tech recruitment is failing?

Your content is scrolled past or doesn't pop up in search (not just Google, but also ChatGPT, Perplexity, etc.). Engagement is flat. Content isn't pulling in the right audience and you needed 10 new leads 3 weeks ago... If that's the case, your content isn't doing its job.

Same with hiring: you're stuck with unqualified candidates, roles are open for weeks, people leave after 6 months and you have to start all over again... If so, you're burning time and money. 

We help B2B SaaS and fintech teams fix that with content that connects to your buyers, and hiring that brings in people who know how to build your product.

Why should I hire a content or recruitment agency when freelancers or AI agents are cheaper?

It's totally up to you. If price is a deal-breaker and you're happy with your results, good for you. 

AI agents for content are everywhere and freelance platforms give you quick fixes. But how many times have you heard AI say, "That's a great idea!" to your most random thoughts? Exactly. 

Don't get us wrong. We use AI as a helpful tool, but never without validation. The missing piece is an expert or strategist who decides what to do with AI's suggestions. It's like quality control. 

AI has made content creation and sourcing cheap, but also lowered the quality bar. The question is: does quality matter or do you settle for mediocre? 

If you need someone who understands how to write content that stands out and finds A-players who fit your team, that's where we jump in. We set goals based on what you need right now, suggest the best ways to meet them, handle all the nitty-gritty, and keep you in the loop until the job is done,

I hate working with an agency. It's slow, expensive, and doesn’t deliver. How are you different?

We get it. You were promised results, but got missed deadlines, no flexibility to go off brief, and felt like you're #17 on the priority list. It's like pouring money into a black box. Here's how we work. 

You’re always in the loop: a clear process with regular updates and feedback, transparent results, and outcomes you can measure. For example, 3x engagement + 2x reach on LinkedIn in 30 days, or shortlists of qualified candidates in 1–2 weeks.

Whether it’s content marketing for B2B SaaS or recruiting tech talent, you’ll always know where we stand.

How do I measure if content or tech recruitment is actually working?

Ah, great question! And “likes” + “clicks” don’t count. For content, we track who's behind the click - do they match your ideal customer? Do your content topics, formats, and schedule drive engagement? What are real conversions (sign-ups, demo bookings)?

For tech recruitment and sourcing, it’s about time-to-hire, offer acceptance rates, and how well candidates perform once hired. 

For us, this isn't a one-and-done, we're in the trenches with you. We'll keep working with until you get the results you came for.

Here to Help You Succeed

Meet the Team Behind Your Future Content & Hiring Wins