Let the facts speak for themselves. Google gets 8.5 billion search queries a day and owns 92% of the search engine market. If customers can't find you on Google, you don't exist.
There are many tips and tricks to improve your website ranking on search engines. The tactics behind these fall into 2 categories:
SEM and SEO start from choosing the right strategic keywords, making sure your content matches the user's search intent and is optimised for great user experience, to on-page SEO tactics.