Why are search engine marketing and search engine optimisation important to my business?

Let the facts speak for themselves. Google gets 8.5 billion search queries a day and owns 92% of the search engine market. If customers can't find you on Google, you don't exist.

There are many tips and tricks to improve your website ranking on search engines. The tactics behind these fall into 2 categories:

• search engine marketing (SEM) - promotion of your website by increasing visibility in search engine results through paid traffic;
• search engine optimisation (SEO) - improving the quality and quantity of your website visitors through unpaid traffic. 

SEM and SEO start from choosing the right strategic keywords, making sure your content matches the user's search intent and is optimised for great user experience, to on-page SEO tactics.

Bring Crowdly's team on board to improve your website ranking on search engines.

• Website audit to find the areas your site can improve.
  
• Keyword analysis to define strategic keywords for your business.
• Website content optimisation to align with strategic keywords.
• Ads in the Google Ads network to elevate the results of search engine optimisation.